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3M vs Formula I Logo Fight …What’s All The ‘F’uss About?
First published in early 2018.
Formula 1 recently updated its iconic logo [at time of writing in 2018]. And yes, it was in need of a refresh. But let’s not forget that the original logo is clever. It’s a waving flag. With speed streaks. It’s a letter F with a 1 in the negative space.
Many argue it just needed tweaking.
In keeping with the trend towards simplification, the new logo is sleek. It represents a race-track, it’s got momentum with a steeper forward angle than its predecessor; it’s a stylised F and a simple 1.
Design vs emotional connection
For many of us, a familiar logo is entrenched in memories and can be hard to let go of. F1’s new logo has many detractors, from both the design community and from its audience— including high profile racing drivers.
Recently F1’s redesign caught the attention of 3M, owners of many iconic brands, including the Futuro range of compression garments.
